drip advertising

drip advertising
drip advertising drip advertising advertising

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drip advertising UK US noun [U] MARKETING
continuous small amounts of advertising for a product or service over a long period of time: »

Drip advertising ensures a brand is constantly in the public eye, and is more effective than one major, short-lived campaign.

Compare DRIP CAMPAIGN(Cf. ↑drip campaign), DRIP MARKETING(Cf. ↑drip marketing), DRIP METHOD(Cf. ↑drip method)

Financial and business terms. 2012.

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  • drip campaign — ➔ campaign * * * drip campaign UK US noun [C] MARKETING ► a way of advertising a product or service in which a series of letters or emails are sent out repeatedly over a period of time: »Potential customers are placed on an automated e mail drip… …   Financial and business terms

  • drip marketing — UK US noun [U] MARKETING ► a way of selling products or services by contacting possible customers by phone, letter, email, etc. repeatedly over a period of time: »Drip marketing is the opposite of a marketing blitz. → Compare DRIP ADVERTISING(Cf …   Financial and business terms

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  • drip — /drɪp/, drip campaign / drɪp kæmˌpeɪn/, drip method / drɪp ˌmeθəd/ noun the placing of advertisements for a product at fairly long intervals, making a long drawn out advertising campaign …   Marketing dictionary in english

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